European Commission adopts final Guidelines on AI Act Article 50 transparency obligations

The European Commission published final Guidelines on AI Act Article 50 transparency obligations on 20 July 2026, effective 2 August 2026, clarifying requirements for disclosing interactive AI systems, generative AI, emotion recognition, biometric categorisation, and deepfakes. The 51-page Guidelines establish territorial scope (extending to non-EU providers whose outputs are used in the EU), narrow the deepfake definition to exclude content audiences don't expect to be authentic, and recognise a Code of Practice as the sole EU-wide compliance framework.

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