FTC's FY 2026-2030 Strategic Plan: Strong Enforcement Signals Despite Business-Friendly Tone

◆ The Wire takeaway

If you're selling to consumers, collecting data, running healthcare claims, or acquiring companies: the FTC just told you what it will litigate over the next five years, and it's hiring economists to win those fights in court. Reassess advertising claims, privacy practices, and M&A antitrust risk now—the language shifted towards business-friendly framing, but enforcement targets are clearer and more concrete than they were.