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Wire · opportunities

TikTok Shop is coming for Shopee's e-commerce crown

14 November 2026 · By · Wire by Fusion42

Published

14 November 2026

Topic

opportunities

◆ Sectors

E-commerce

◆ Geography

Asia-Pacific

◆ Source

Read at businesstimes.com.sg →

◆ Verified

Fusion42 · 14 November 2026 · Fusion42 review

In Southeast Asia, TikTok Shop has overtaken Shopee in sales volume in Thailand as of Q2 2026 and is rapidly closing in on Shopee in Vietnam, especially in categories like beauty and fashion, signalling increased competition in regional e-commerce.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

TikTok Shop’s growth in livestream-driven sales in Thailand and Vietnam disrupts the Southeast Asian e-commerce market, forcing you to rethink platform dependency and engage creators more actively to capture shifting consumer trends.

◆ Coverage

1 source · 14 Nov 2026

◆ Related on Wire

◆ Topics

E-commercetiktok-shopshopeesoutheast-asiaecommercelivestreamingaffiliate-marketing