The EU's AI Act Now Requires Disclosure — Or a €15M Fine

The EU’s AI Act transparency provisions under Article 50 have come into effect as of August 2, 2026, requiring clear disclosure of AI interactions, AI-generated content, emotion recognition, and deepfakes, with fines up to €15 million or 3% of global turnover for non-compliance. The rules apply to all entities serving the EU market, including non-EU companies, with a voluntary Code of Practice launched to aid compliance.

This Wire brief sits within Fusion42's coverage of AI & ML, and 2 sources have reported it between 17 Aug 2026 and 20 Aug 2026.