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Wire · regulatory

FTC Issues Long-Awaited Guidance For Dealers On Price Transparency In Advertising

16 September 2026 · By · Wire by Fusion42

Published

16 September 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

United States

◆ Source

Read at natlawreview.com →

◆ Verified

Fusion42 · 17 September 2026 · Fusion42 review

The Federal Trade Commission announced new guidelines for dealers focused on price transparency in advertising, aimed at protecting consumers from deceptive pricing practices.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You must update your advertising practices now to comply with FTC's clearer price rules or risk costly enforcement actions. Transparent pricing is becoming a competitive advantage in US consumer markets.

◆ Coverage

1 source · 16 Sep 2026

◆ Related on Wire

◆ Topics

E-commerceftcprice-transparencyadvertisingconsumer-protectionregulation