Wire · operational-macro
India's value lifestyle e-commerce market set to triple by FY30
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Fusion42 · 26 September 2026 · Fusion42 review
India's value lifestyle e-commerce market is projected to triple from USD 25 billion in FY25 to USD 75.3 billion by FY30, driven by expanding online and value shopper bases and growing penetration, though offline conversion remains a key challenge.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
The growth of India's value lifestyle e-commerce market opens substantial opportunities for you to focus on affordable product assortments and scale logistics for low-cost orders in tier 2 and rural areas. You must build reliable local delivery and payment options to convert offline shoppers into loyal online customers.
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1 source · 25 Sep 2026
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