Wire · operational-macro
'0.40% UPI MDR Will Wipe Out Survival Margins': Mobile Retailers Sound Alarm To FM Sitharaman
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Fusion42 · 21 September 2026 · Fusion42 review
The All India Mobile Retailers Association (AIMRA) has urged India's Finance Ministry to exempt small and medium mobile retailers from a proposed 0.40% Merchant Discount Rate (MDR) on UPI transactions, warning that it will severely affect their already thin profit margins and increase operating costs amid rising handset prices.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
You face rising costs and tighter profit limits as the government considers a 0.40% UPI transaction fee. Act now to push for exemptions or risk losing vital ground in India’s mobile retail market.
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1 source · 21 Sep 2026
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