Wire · regulatory
What changes now that the AI Act is being enforced and transparency rules apply too ...
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Fusion42 · 5 August 2026 · Fusion42 review
The EU AI Act enforcement mandates chatbots and AI systems to disclose their AI nature and requires clear labelling for deepfakes and AI-generated content with machine-readable marks. Enforcement is coordinated by the European AI Office, national authorities, and the European Data Protection Supervisor, aiming to reduce deception and clarify business obligations.
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◆ ◆ The Wire takeaway
You must update your AI product to disclose AI interactions and label AI-generated content now that EU enforcement is active. This opens compliance as a market access checkpoint and raises the cost of non-compliance with direct reporting tools.
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