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Hidden risks of UPI Autopay: Nykaa AVP's LinkedIn post sparks debate about free trials
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Fusion42 · 29 July 2026 · Fusion42 review
A viral LinkedIn post from a Nykaa executive has ignited a debate in India over the use of the UPI Autopay feature for free trials, which can automatically convert to paid subscriptions without clear user visibility or easy cancellation, leading to unexpected charges.
This Wire brief sits within Fusion42's coverage of Fintech. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur reasons over.
◆ ◆ The Wire takeaway
Using UPI Autopay for free trials in India has become a brand risk overnight. You must audit your entire subscription flow now — from signup to cancellation — because your frictionless payment method is creating severe customer backlash.
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