New rules tighten e-commerce management

Vietnam's new E-Commerce Law and associated decree establish strict identity verification for sellers on intermediary platforms, regulate livestream sales and affiliate marketing, and assign greater responsibilities to platforms to ensure market transparency and consumer protection while utilising existing digital infrastructure.

This Wire brief sits within Fusion42's coverage of E-commerce, and 2 sources have reported it between 31 Jul 2026 and 9 Aug 2026.