Wire · regulatory
Ho Chi Minh City promotes safe, transparent e-commerce ecosystem
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Fusion42 · 27 July 2026 · Fusion42 review
Vietnam's E-commerce Law took effect in July 2026, requiring platforms to disclose ranking algorithms, verify seller identities, maintain security deposits, and remove illegal content within 24 hours. Cross-border platforms processing 100,000+ transactions annually must appoint local legal representatives and hold VND20 billion security deposits; all sellers face e-KYC requirements from January 2027.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
If you operate a cross-border marketplace in Vietnam and process 100,000+ transactions annually, you now have a legal entity requirement and a VND20 billion security deposit due—compliance starts now, not January. Sellers already face e-KYC by year-end, and platforms are upgrading systems this month, so you're either moving fast or losing market access.
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1 source · 26 Jul 2026
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