Ho Chi Minh City promotes safe, transparent e-commerce ecosystem

Vietnam's E-commerce Law took effect in July 2026, requiring platforms to disclose ranking algorithms, verify seller identities, maintain security deposits, and remove illegal content within 24 hours. Cross-border platforms processing 100,000+ transactions annually must appoint local legal representatives and hold VND20 billion security deposits; all sellers face e-KYC requirements from January 2027.

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