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Wire · regulatory

Google changes spam policy in EU to avert antitrust fine

28 August 2026 · By · Wire by Fusion42

Published

28 August 2026

Topic

regulatory

◆ Sectors

Enterprise Software

◆ Geography

Europe

◆ Source

Read at reuters.com →

◆ Verified

Fusion42 · 28 August 2026 · Fusion42 review

Google updated its spam policy in the European Economic Area to stop demoting sites that host third-party content, addressing EU antitrust concerns and avoiding potential fines under the Digital Markets Act.

This Wire brief sits within Fusion42's coverage of Enterprise Software, and 2 sources have reported it.

◆ ◆ The Wire takeaway

Google has lifted a key restriction that penalised publishers for hosting third-party content in Europe, opening search market access for businesses harmed by the previous policy. You need to reassess your compliance and market approach in EU search to seize this newly reachable audience.

◆ Coverage

2 sources · 28 Aug 2026

◆ Related on Wire

◆ Topics

Enterprise Softwaregoogleeu-regulationdigital-markets-actspam-policyantitrust