Wire · regulatory
Google changes EU spam policy to avoid antitrust fine
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Fusion42 · 28 August 2026 · Fusion42 review
Google modified its spam policy in the European Union following concerns that its previous rules unfairly demoted news media and publisher websites in search results, which could have resulted in an antitrust fine by the European Commission.
This Wire brief sits within Fusion42's coverage of Enterprise Software.
◆ ◆ The Wire takeaway
You must adjust your compliance approach in EU digital markets immediately as Google’s policy changes show regulators will act on algorithms impacting publisher ranking. The EU’s tough stance opens doors for fairer search competition but raises the compliance bar.
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1 source · 28 Aug 2026
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