Wire · regulatory
Apple proposes to take a 15% cut of purchases made outside the App Store
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Fusion42 · 14 August 2026 · Fusion42 review
Apple has proposed a new commission structure charging 15% on purchases made via external links inside apps on iOS devices, with discounted rates for small businesses and participants in special partner programs. This comes amid ongoing legal disputes with Epic Games over App Store commission policies.
This Wire brief sits within Fusion42's coverage of Consumer Apps, and 2 sources have reported it.
◆ ◆ The Wire takeaway
Apple changing commission fees on external app purchases shifts app monetisation rules, affecting your pricing and user acquisition strategies on iOS. Now is the moment to rethink how you present purchase options and manage app store dependencies.
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2 sources · 14 Aug 2026
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