Wire · regulatory
Ofcom proposes new rules for voice assistants selecting UK radio stations
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Fusion42 · 15 September 2026 · Fusion42 review
Ofcom has launched a consultation to establish a new Code of Practice under the Media Act 2024 to regulate how voice assistants select and provide access to UK radio stations, ensuring that listeners can access UK radio services on voice-controlled devices.
This Wire brief sits within Fusion42's coverage of Consumer, and 2 sources have reported it.
◆ ◆ The Wire takeaway
You must update your voice assistant integration to comply with Ofcom's new rules guaranteeing UK radio access, as failure risks market exclusion in the UK. This creates a new compliance landscape and potential barriers for services that do not prioritise local radio access.
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2 sources · 14 Sep 2026
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