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Voice assistants move closer to radio regulation – RadioToday

Published

14 September 2026

Topic

regulatory

Sectors

Consumer

Geography

United Kingdom

Source

Read at radiotoday.co.uk

Verified

Fusion42 · 14 September 2026 · Fusion42 review

Ofcom has opened a consultation on a Code of Practice to regulate voice assistants like Amazon Alexa, Google Assistant, and Apple Siri under the Media Act, aiming to ensure easy access to radio services on smart devices. The Secretary of State will decide on designated services later this year, with enforcement powers granted to Ofcom for non-compliance.

This Wire brief sits within Fusion42's coverage of Consumer, and 2 sources have reported it.

◆ The Wire takeaway

You need to plan for tighter UK regulation on voice assistants controlling radio access. This can suddenly add compliance costs or open a door to compete as others struggle to adapt.

Coverage

2 sources · 14 Sep 2026

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Topics

Consumerradio-regulationvoice-assistantsofcommedia-actsmart-speakers