Wire · regulatory
This Unregistered Data Broker Holds 54 Million Mobile Numbers: California's Fine Won't Erase Yours
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Fusion42 · 22 September 2026 · Fusion42 review
California fined SalesIntel $36,400 for failing to register as a data broker by the 2025 deadline, requiring the company to connect to California's DROP platform that allows residents to submit deletion requests. However, the fine does not remove existing personal data held by SalesIntel, including 54 million US mobile numbers, unless individuals actively request deletion; this enforcement only applies within California.
This Wire brief sits within Fusion42's coverage of Data & Analytics.
◆ ◆ The Wire takeaway
Founders operating in or targeting California must act now to comply with the state's data broker registration and deletion request processes or face enforcement penalties. Your customer data footprint likely persists unless you manage individual deletion requests—state rights create patchy protection across the US.
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1 source · 21 Sep 2026
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