Wire · opportunities
I Flew to Kazakhstan to Meet the CEO Silicon Valley Should Study
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Fusion42 · 11 August 2026 · Fusion42 review
Kaspi, a Kazakhstani fintech company, has evolved from a traditional bank into a dominant super app used daily by over 15 million people in Kazakhstan, handling two thirds of the country's e-commerce. The company recently expanded into Türkiye by acquiring Hepsiburada and launched Kasper, an AI assistant, marking a strategic shift towards AI-driven consumer services.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
Kaspi’s move from bank to super app and then AI assistant sets a new standard for fintech innovation outside traditional tech hubs. You in fintech should reconsider where innovation hubs are and explore partnerships in emerging markets like Kazakhstan and Türkiye.
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1 source · 11 Aug 2026
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