Citi Expands Customer Engagement and Commerce Media Capabilities with Addition of Kard

Citi's U.S. Consumer Cards business announced an agreement to acquire Kard Financial, a commerce media and rewards platform that uses verified transaction data and machine learning to personalise offers. The acquisition aims to enhance Citi's commerce ecosystem, enabling more personalised rewards and creating stronger connections between customers, merchants, and brands.

This Wire brief sits within Fusion42's coverage of Fintech.