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Wire · regulatory

Dentsu first group to sign voluntary code on EU AI Act

26 August 2026 · By · Wire by Fusion42

Published

26 August 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

Europe

◆ Source

Read at decisionmarketing.co.uk →

◆ Verified

Fusion42 · 26 August 2026 · Fusion42 review

Dentsu has become the first global marketing and advertising holding company to sign the EU's voluntary Code of Practice on Transparency of AI Generated Content, aligning with the EU AI Act transparency requirements effective from August 2, 2026.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You need to update your marketing compliance to meet the EU's new AI transparency standards as the UK follows closely. Missing clear AI content labelling in European markets risks penalties and client trust loss.

◆ Coverage

1 source · 26 Aug 2026

◆ Related on Wire

◆ Topics

E-commerceeu-ai-actai-transparencymarketing-adsvoluntary-codedentsu