Wire · operational-macro
Proxima: Australian companies highly vulnerable to supply chain shocks
◆ Geography
Australia
◆ Source
◆ Verified
Fusion42 · 30 July 2026 · Fusion42 review
A study by procurement consultancy Proxima finds Australian businesses are the most vulnerable to supply chain shocks among major developed economies. Over half of large companies would be significantly impacted within three weeks, due to geographic isolation and long supply routes, prompting a shift towards local sourcing.
◆ ◆ The Wire takeaway
Australian enterprise customers are desperate for supply chain resilience but won't pay a premium for it. If your solution can de-risk their supply chains by finding local suppliers or optimising inventory, you are selling a cost-saving, not a new expense.
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◆ Topics
supply-chainaustraliaprocurementrisk-managementresilience