Wire · operational-macro
Avetta: US Organisations Unprepared for Supply Chain Risk
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Fusion42 · 30 July 2026 · Fusion42 review
A survey by Avetta of 500 US senior leaders shows widespread unpreparedness for supply chain risk. Despite 77% reporting increased risk, only 44% have real-time visibility, and 68% suffered operational shutdowns or delays in the past year due to relying on fragmented systems and manual processes.
This Wire brief sits within Fusion42's coverage of Logistics Tech, and 2 sources have reported it between 30 Jul 2026 and 5 Aug 2026.
◆ ◆ The Wire takeaway
Your customers aren't debating if they need supply chain visibility; they are admitting they're failing to implement it. Stop selling the 'what' and start selling the 'how' - a clear integration path from their fragmented, manual systems is your winning pitch.
◆ Coverage
2 sources · first reported 30 Jul 2026 · latest 5 Aug 2026
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