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Wire · operational-macro

Avetta: US Organisations Unprepared for Supply Chain Risk

Published

30 July 2026

Topic

operational-macro

Sectors

Logistics Tech

Geography

United States

Source

Read at supplychaindigital.com

Verified

Fusion42 · 30 July 2026 · Fusion42 review

A survey by Avetta of 500 US senior leaders shows widespread unpreparedness for supply chain risk. Despite 77% reporting increased risk, only 44% have real-time visibility, and 68% suffered operational shutdowns or delays in the past year due to relying on fragmented systems and manual processes.

This Wire brief sits within Fusion42's coverage of Logistics Tech. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur reasons over.

◆ The Wire takeaway

Your customers aren't debating if they need supply chain visibility; they are admitting they're failing to implement it. Stop selling the 'what' and start selling the 'how' - a clear integration path from their fragmented, manual systems is your winning pitch.

Related on Wire

Topics

Logistics Techsupply-chainrisk-managementlogistics-techoperational-resiliencedata-visibility
Avetta: US Organisations Unprepared for Supply Chain… | Fusion42