Wire · regulatory
IAB updates standard for disclosing AI in ads
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Fusion42 · 19 August 2026 · Fusion42 review
The IAB released Version 2 of its AI Transparency and Disclosure Framework, updating guidance for advertisers and marketers on when to disclose AI usage in ads, focusing on AI that affects authenticity or identity. The framework aligns with new regulations in regions like California, New York, South Korea, and the EU, providing standardised disclosure approaches across different markets.
This Wire brief sits within Fusion42's coverage of E-commerce, and 2 sources have reported it between 18 Aug 2026 and 19 Aug 2026.
◆ ◆ The Wire takeaway
You face rising legal and market pressure to disclose AI use when it alters ad authenticity. Now is the time to adjust your marketing operations to distinguish AI's role in your assets or risk non-compliance in major markets.
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2 sources · first reported 18 Aug 2026 · latest 19 Aug 2026
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