Wire · regulatory
IAB updates AI disclosure recommendations as legislation evolves
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Fusion42 · 18 August 2026 · Fusion42 review
The Interactive Advertising Bureau (IAB) updated its AI Transparency and Disclosure Framework to align with new AI disclosure laws in New York, California, South Korea, and the European Union, guiding advertisers on when and how to disclose AI use in advertising.
This Wire brief sits within Fusion42's coverage of E-commerce, and 2 sources have reported it between 18 Aug 2026 and 19 Aug 2026.
◆ ◆ The Wire takeaway
You need to update your AI advertising practices this week to meet new disclosure standards or risk consumer backlash and legal trouble. Labels must now reflect when AI use could mislead, opening opportunities to build trust with transparent marketing.
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2 sources · first reported 18 Aug 2026 · latest 19 Aug 2026
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