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Wire · regulatory

FTC Puts Auto Pricing Guidance into Action in Settlement with Florida Dealership Group

13 October 2026 · By · Wire by Fusion42

Published

13 October 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

United States

◆ Source

Read at jdsupra.com →

◆ Verified

Fusion42 · 13 October 2026 · Fusion42 review

The FTC settled with Florida's Greenway Auto Group over deceptive pricing practices including charging above advertised prices, inflated mandatory fees, and misleading transparency claims, reinforcing its recent auto pricing guidance.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

You must show total prices clearly and avoid conditional discounts in your ads or risk FTC action. Dealers who add vague 'no hidden fees' claims without changing practice are now more exposed to enforcement.

◆ Coverage

1 source · 13 Oct 2026

◆ Related on Wire

◆ Topics

E-commerceftcauto-pricingconsumer-protectionregulationpricing-transparency