Wire · opportunities
A need for speed - how SharkNinja has embraced change with agentic AI
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Fusion42 · 25 September 2026 · Fusion42 review
SharkNinja completed a nine-month global rollout of an advanced commerce and AI platform including Salesforce Agentforce and Service Cloud, enabling personalised customer engagement and scaling global operations. The company uses agentic AI to enhance customer service and marketing, integrating direct-to-consumer channels like TikTok Shop and streamlining order management across multiple distribution centers.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
Consumer brand founders can accelerate growth by applying agentic AI beyond sales to customer care and supply chain. SharkNinja’s rapid Salesforce and AI rollout shows quick wins come from using AI to engage consumers via new channels and automate order management.
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1 source · 25 Sep 2026
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