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Wire · opportunities

How Fanatics Betting and Gaming built a multi-agent customer support system

19 August 2026 · By · Wire by Fusion42

Published

19 August 2026

Topic

opportunities

◆ Sectors

AI & ML

◆ Geography

United States

◆ Source

Read at aws.amazon.com →

◆ Verified

Fusion42 · 22 August 2026 · Fusion42 review

Fanatics Betting and Gaming developed a multi-agent AI-powered customer support system on AWS to handle complex, state-specific queries and scale efficiently during peak sports betting events, reducing operational costs while maintaining compliance and responsible gaming safeguards.

This Wire brief sits within Fusion42's coverage of AI & ML.

◆ ◆ The Wire takeaway

You can cut support costs and improve accuracy by deploying specialised AI agents for different query types, not just one chatbot. Fanatics betting’s modular, multi-agent setup on AWS shows how to scale live event support while meeting complex regulatory demands.

◆ Coverage

1 source · 19 Aug 2026

◆ Related on Wire

◆ Topics

AI & MLmulti-agent-aicustomer-supportsports-bettingawsresponsible-gamingscalability