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Massachusetts: Gaming regulators to evaluate AI use in sports betting
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Fusion42 · 24 September 2026 · Fusion42 review
The Massachusetts Gaming Commission is evaluating the use of AI and machine learning by sports betting operators after a report accused DraftKings of targeting vulnerable bettors using AI. The commission has formed an AI taskforce to monitor these technologies and may implement further policy.
This Wire brief sits within Fusion42's coverage of Gaming.
◆ ◆ The Wire takeaway
You must prepare for new scrutiny on AI-driven player marketing if you operate in US gaming. Massachusetts is setting a precedent that could redefine how AI tools impact customer targeting and protection.
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1 source · 24 Sep 2026
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