Wire · regulatory
Regulating the data advantage: India's new e-Commerce framework
◆ Sectors
E-commerce
◆ Geography
India
◆ Source
◆ Verified
Fusion42 · 16 October 2026 · Fusion42 review
India's Consumer Protection (E-Commerce) (Amendment) Rules, 2026, introduces new regulations that treat consumer data held by e-commerce marketplaces as a regulated resource, restricting its use to prevent self-preferencing and protect competition and consumer interests.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
You must redesign how your platform handles consumer data because Indian rules now bar using it to favour your own sellers or brands, opening opportunities for unbiased competitors.
◆ Coverage
1 source · 16 Oct 2026
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◆ Topics
E-commerceconsumer-dataecommerce-regulationmarketplacedata-privacyconsumer-protection