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Wire · operational-macro

AvenuesAI's RediffPay targets consumer UPI payments, credit

26 August 2026 · By · Wire by Fusion42

Published

26 August 2026

Topic

operational-macro

◆ Sectors

Fintech

◆ Geography

India

◆ Source

Read at medianama.com →

◆ Verified

Fusion42 · 26 August 2026 · Fusion42 review

AvenuesAI's RediffPay is launching a consumer-focused UPI payments platform after closed user group testing, aiming to diversify revenue from merchant acquiring to consumer transactions. The platform could benefit from the reintroduced UPI merchant discount rate (MDR) on large merchants and high-value transactions in India.

This Wire brief sits within Fusion42's coverage of Fintech.

◆ ◆ The Wire takeaway

Consumer payment platforms like RediffPay must prepare for new revenue streams from UPI transaction fees targeting large merchants and high-value payments. You should refine your product and pricing strategies now to capture this newly opened consumer payment monetisation opportunity.

◆ Coverage

1 source · 26 Aug 2026

◆ Related on Wire

◆ Topics

Fintechupipaymentsmdrconsumer-paymentsindia