Wire · regulatory
Google faces cease-and-desist orders on nine services in EU search decision
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Fusion42 · 4 September 2026 · Fusion42 review
The European Commission issued a non-compliance decision against Alphabet requiring cease-and-desist for nine Google services, including shopping, travel, sport information, and games, on grounds of search self-preferencing under the Digital Markets Act. The ruling details how Google ranks its own services more favourably than comparable third-party offerings, setting a precedent on the interpretation of 'distinct services' and 'similar services' within digital search and online intermediation.
This Wire brief sits within Fusion42's coverage of Enterprise Software.
◆ ◆ The Wire takeaway
You face new EU rules reshaping search rankings with strict limits on self-preferencing. Time to reassess your product's visibility and compliance as the Commission redefines what counts as distinct and similar services in search.
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1 source · 3 Sep 2026
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