Wire · regulatory
Government turns the lights on e-commerce 'dark patterns'
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Fusion42 · 14 August 2026 · Fusion42 review
The Indian government has strengthened regulations and enforcement against e-commerce platforms using deceptive digital practices known as dark patterns, imposing fines up to Rs 7 lakh and directing companies to revise misleading tactics such as false urgency, hidden charges, and forced subscriptions.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
Indian e-commerce founders face a new regulatory crackdown on manipulative design tricks that push consumers into unwanted purchases or subscriptions. Fixing your user flows now avoids fines and builds consumer trust as regulators actively enforce transparency and consent requirements.
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1 source · 14 Aug 2026
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