CCPA Fines Zepto, Physics Wallah, BookMyShow For Using 'Dark Patterns' To Mislead Consumers

The Central Consumer Protection Authority (CCPA) in India has fined nine digital platforms, including Zepto, Physics Wallah, and BookMyShow, for using 'dark patterns'—deceptive online design tactics that mislead consumers into paying more or surrendering personal data. The fines are part of enforcement under the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020, and come with demands for design corrections on affected interfaces.

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