Mastercard Software Helps Companies Launch Custom Digital Wallets

Mastercard has launched Wallet Services, a software platform enabling banks, fintechs and merchants to build custom digital wallets on iOS and Android, leveraging Apple's 2024 decision to open NFC access to third-party developers. If you're building banking or loyalty features in a mobile app, Mastercard just eliminated your single biggest infrastructure blocker: you can now offer tap-to-pay directly inside your own app instead of routing users to Apple Pay. That's a customer retention move worth implementing before your competitors do.