Consumer Reports investigates: How AI chooses your ride share price

Consumer Reports investigation reveals Uber and Lyft use AI algorithms to charge different prices for identical rides; some riders pay nearly $30 more than others for the same trip at the same time. Maryland and Connecticut have enacted restrictions on such surveillance pricing, while California, Pennsylvania, and New York are considering broader bans. If you're building dynamic pricing or AI-driven consumer pricing of any kind, five US states are now moving to ban or restrict surveillance pricing—and your pricing model is the test case the regulators are writing rules against. Move first to transparency or state-by-state compliance, or your product becomes the thing legislators are trying to kill.