Airtel Truecaller Google AI Spam Call Identification | India Regulati…

India's telecom regulator TRAI is seeking power to regulate caller identification apps like Truecaller after banks complained that legitimate numbers (140 and 1600 prefixes) were being flagged as spam, causing customers to miss fraud alerts and critical service calls. The proposal raises questions about AI-driven spam detection governance and whether these platforms should fall under telecom rather than IT regulation. If you build communication tools for Indian banks or fintech, your infrastructure just became regulatory hostage. TRAI is moving to control which numbers reach which customers—meaning your calling system needs certification, not just user consent, to guarantee delivery.