EU Charges Meta With Addictive Design: Infinite Scroll Violates DSA H…

The EU formally charged Meta under the Digital Services Act for designing Instagram and Facebook with infinite scroll, autoplay, and algorithmic feeds that eliminate natural stopping cues, exposing the company to fines exceeding €12 billion and requiring fundamental product redesign. The Commission argues that the product architecture itself—not just content moderation or transparency—constitutes manipulative design under DSA Articles 25, 34, and 35, setting a precedent that could apply to all Very Large Online Platforms in the EU. If you build engagement through infinite scroll, autoplay, or algorithmic feeds in the EU, your product architecture is now illegal—not your moderation or your disclosures. You need to rebuild the session-ending mechanics before enforcement reaches you.