Kraken says simpler options can unlock crypto's next derivatives mark…

Kraken has launched USD-settled bitcoin and ether options through Kraken Pro, positioning the product as a simplified entry point to expand the broader crypto options market rather than just capture share from incumbents like Deribit and CME. The exchange argues the gap in crypto options adoption is product design, not demand, and targets retail traders through straightforward dollar-settled contracts integrated into existing spot and futures accounts. If you're building crypto derivatives tooling or trading infrastructure, Kraken just signalled that options adoption will follow simplicity, not institutional credentialing. Your move is to build for the retail trader who understands perpetuals but skips options because they're too complex - that's where the market is actually expanding.