AI companies are racing to rein in usage. One Israeli startup saw the…

AI products incur unpredictable per-use computing costs unlike traditional SaaS, forcing software companies to build real-time controls over usage, credits and access. Israeli startup Stigg, founded by former New Relic engineers, provides this infrastructure to let vendors manage AI spending and entitlements at scale. If you're selling AI to enterprise, your customer's CFO will demand usage controls within months. Stigg is the first to productise this - but the real money is in building it yourself or buying a platform that bundles it, because usage metering is now table-stakes for any AI product that touches a budget.