Ofcom says Big Tech must tackle scourge of scam adverts

Ofcom has proposed new fraud-fighting rules requiring Big Tech platforms to implement robust measures against scam advertising, with the draft code making companies legally accountable for the first time. Over £200m annually is lost to scam ads in the UK, with 51% of adults encountering potentially fraudulent ads online. If you build ad-tech or fraud detection tools for UK platforms, you're about to become part of their compliance cost. Tech companies will need to buy or build detection and removal at scale - that's a contract now.