EU AI Act Enforcement Is Here: Chatbot Rules Live, High-Risk AI Delay…

The EU AI Act's Article 50 transparency rules become enforceable on 2 August 2026, requiring chatbot disclosure, synthetic content watermarking, and deepfake labelling across the 450-million-person EU market. High-risk AI conformity assessments have been legally delayed to December 2027 and August 2028 following adoption of the Digital Omnibus amendments. If you run any conversational AI or publish synthetic content in the EU, you have 22 days to build disclosure into your product—this is now enforceable and carries €15m fines or 3% turnover. The high-risk delay buys you breathing room on hiring and credit-scoring AI, but transparency obligations land first and are non-negotiable.