Daily 5 report for July 16: Are you a dealer posting on TikTok? The F…

The FTC is actively enforcing truth-in-advertising rules against auto dealers posting on social media, having sent warning letters to 97 retailers in March 2026. Compliance experts advise dealers to avoid price-specific claims in social content and instead focus on general features, with required disclosures and links to compliant websites. If you're building social-media management tools for car dealers, your customers now face concrete FTC liability for every post—the agency has already sent 97 warning letters and is actively watching TikTok. You've moved from a feature business to a compliance business: dealers will pay for software that keeps them legal.