REG - Competition and Mkts - Merger Update: Danone / Huel — TradingVi…

The UK Competition and Markets Authority (CMA) has launched a phase 1 merger inquiry into Danone's anticipated acquisition of Huel Limited, with a decision deadline of 11 September 2026. The investigation will determine whether the transaction may result in a substantial lessening of competition in UK markets for goods or services. The CMA is investigating whether Danone buying Huel breaks UK competition rules - which means a decision on whether this deal survives comes 11 September. If the regulator blocks it or demands divestitures, Huel's exit value or Danone's acquisition price just became uncertain, and any founder selling into direct-to-consumer nutrition now has proof that category consolidation faces real scrutiny.