EU tells Instagram, Facebook to change addictive features or risk fin…

EU regulators charged Meta with breaching digital services rules by designing Instagram and Facebook features—autoplay, infinite scroll, personalised recommendations—to maximise user engagement and addiction risk. Meta faces potential fines up to 6% of global annual turnover and must disable these features by default or redesign its recommendation system before a final Commission decision. If you build consumer engagement tools or analytics for social platforms, you now need to assume autoplay and infinite scroll are banned in Europe—and the US 29-state case means this design logic is under fire globally. The actual threat is deeper: EU regulators are treating engagement-optimised product as a compliance failure, not a feature.