Google Seeks EU Court Backing to Preserve Reversal of €1.49 Billion A…

Google has asked the EU's highest court to reject regulators' appeal and preserve a lower court ruling that overturned a €1.49 billion fine tied to its AdSense advertising platform, arguing that competitors retained meaningful ability to challenge it in the market. If you're building ad-tech to compete with Google, the EU court just signalled that proving dominance abuse requires showing competitors actually couldn't compete - not just that Google had contractual power. The evidentiary bar for regulators just got higher.