Gartner Says $234 Billion in Enterprise Application Software Spend Is…

Gartner forecasts $234 billion (20% of enterprise SaaS spend by 2030) will shift away from traditional seat-licensed software as agentic AI systems complete tasks across multiple applications, reducing user interaction and breaking the link between user growth and vendor revenue. Incumbent vendors face existential pressure to move from feature-based to outcome-based pricing, while AI-native startups and service providers can capture this spend by delivering cross-system workflow orchestration and measurable business results. If you're building enterprise software today on a per-seat licence, your revenue model is about to be automated away. The money is moving from selling software users interact with to selling systems that work without them—and that $234 billion is going to whoever can orchestrate workflows across your customers' existing tools, not to you.