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Federal Trade Commission Issues New 6(b) Orders for an Up-Close and Personal Review ...

Published

4 November 2026

Topic

regulatory

◆ Sectors

Fintech

◆ Geography

United States

◆ Source

Read at sheppard.com →

◆ Verified

Fusion42 · 4 November 2026 · Fusion42 review

The FTC has issued new Section 6(b) orders to nine major U.S. companies, including airlines, ride-share, food delivery, and retailers, seeking detailed info on their personalized pricing practices that use consumer and worker personal data. This extends the FTC's scrutiny to labour compensation linked to personal data, following a 2024 precedent targeting intermediaries, against a backdrop of state bans and litigation challenges.

This Wire brief sits within Fusion42's coverage of Fintech.

◆ ◆ The Wire takeaway

The FTC’s expanded probe on personalized pricing now includes how worker pay is set from personal data, forcing you to recheck your data collection and pricing tools immediately to avoid compliance risk. Your next contract or product pitch could hinge on your transparency around using personal and labour data.

◆ Coverage

1 source · 4 Nov 2026

◆ Related on Wire

◆ Topics

Fintechftcpersonalized-pricingconsumer-dataregulatory-enforcementlabor-compensationprivacy