Wire · opportunities
Can Israel finally stub out smoking? Experts turn to AI, brain stimulation, and new drugs
◆ Sectors
◆ Geography
◆ Source
◆ Verified
Fusion42 · 18 July 2026 · Fusion42 review
Israel is deploying AI, transcranial magnetic stimulation, and behavioral therapy to combat rising smoking rates, now affecting one in four adults; new regulations including graphic packaging and removal of duty-free tobacco sales are being implemented.
This Wire brief sits within Fusion42's coverage of Digital Health.
◆ ◆ The Wire takeaway
If you're building smoking cessation tools, Israel just moved from debate to deployment: Deep TMS has regulatory approval, behavioural therapy is moving into clinical practice, and new packaging rules create a window where users actively reconsidering their habit will see why. Your customer acquisition cost just dropped.
◆ Coverage
1 source · 18 Jul 2026
◆ Related on Wire
◆ Topics