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Virgin Media hit with record Ofcom fine for broadband cancellation complaints

Published

11 July 2026

Topic

regulatory

Geography

United Kingdom

Source

Read at choose.co.uk

Verified

Fusion42 · 11 July 2026 · Fusion42 review

Ofcom fined Virgin Media £28 million for systematically obstructing customer cancellations between 2022-2024 through transfer delays, retention schemes, and process failures. The fine is Ofcom's largest consumer protection penalty; One Touch Switch, introduced September 2024, has since eliminated the cancellation route Virgin Media exploited.

◆ The Wire takeaway

If you're selling broadband switching or retention tools to UK ISPs, the regulatory route Virgin Media took—transfer delays, agent incentives, repeats—is now a prosecutable violation with 10% turnover fines attached. Build for compliance, not friction.

Coverage

1 source · 11 Jul 2026

Related on Wire

Topics

ofcom-enforcementchurn-frictionone-touch-switchcustomer-retentionswitching-regulation