Wire · regulatory
Virgin Media hit with record Ofcom fine for broadband cancellation complaints
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Fusion42 · 11 July 2026 · Fusion42 review
Ofcom fined Virgin Media £28 million for systematically obstructing customer cancellations between 2022-2024 through transfer delays, retention schemes, and process failures. The fine is Ofcom's largest consumer protection penalty; One Touch Switch, introduced September 2024, has since eliminated the cancellation route Virgin Media exploited.
◆ ◆ The Wire takeaway
If you're selling broadband switching or retention tools to UK ISPs, the regulatory route Virgin Media took—transfer delays, agent incentives, repeats—is now a prosecutable violation with 10% turnover fines attached. Build for compliance, not friction.
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1 source · 11 Jul 2026
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