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Wire · operational-macro

Lululemon puts Nike veteran in charge of product as CEO O'Neill looks to right ship

Published

7 October 2026

Topic

operational-macro

◆ Sectors

Fashion Tech

◆ Geography

United States

◆ Source

Read at bradenton.com →

◆ Verified

Fusion42 · 11 October 2026 · Fusion42 review

Lululemon named Maggie Gauger, a Nike veteran and former Athleta CEO, as chief product officer to address product missteps amid a leadership overhaul by new CEO Heidi O'Neill. The company also appointed Joseph Godsey as COO and is seeking replacements for its chief brand and supply chain officers while facing significant revenue and stock price declines.

This Wire brief sits within Fusion42's coverage of Fashion Tech, and 3 sources have reported it between 7 Oct 2026 and 8 Oct 2026.

◆ ◆ The Wire takeaway

Your competition in apparel tech just refocused product leadership with seasoned Nike talent, signalling serious moves to fix product woes and regain market trust. Agile founders in Fashion Tech should watch for shifts in customer expectations and product innovation pacing.

◆ Coverage

3 sources · first reported 7 Oct 2026 · latest 8 Oct 2026

◆ Related on Wire

◆ Topics

Fashion Techleadership-changeproduct-strategyturnaroundfashion-techexecutive-hiring